When Oddity set out to launch their first anti-aging line, they knew it was time for something different. The anti-aging category just felt...old.
The idea of “anti” no longer resonated with a new, future-forward generation, one that was never concerned that they might be too young or too old do anything they please.
Together, we landed on the idea of age-control; products that let you create a future where you’re always free to be infinitely yourself.